Breadheads Newsletter Privacy Notice

This privacy notice tells you about the information we collect from you when you sign up to our Breadheads email newsletter. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data. We ask for your consent before collecting or processing any of your personal information.


Who are we?

Our company name is GAIL’s Limited, with a registered address of Unit 12, Garrick Road Industrial Estate, Irving Way, Hendon, NW9 6AQ.

You can contact our Breadheads at or by phone on 0207 625 0060. You can also contact us by post: Breadheads, GAIL’s Bakery, 4-6 Seymour Place, London, W1H 7NA.

If you have concerns about how your data is used, please email GAIL’s’ Data Protection Officer at


What personal data do we collect?

When signing up for our Breadheads newsletter, we collect your name, email address, nearest bakery and IP address you signed up from.

We collect this information through forms on our website, WiFi signup page or a housewarming postcard handed into a bakery.


Non-personal information

We also collect information such as when you have opened or clicked on one of our emails. This helps us work out which of our emails are most interesting to our subscribers. We store the date you signed up and your approximate location.


Your Consent

If signing up via our website, you give your consent by typing in your email address and clicking ‘subscribe’ in the clearly stated section for signing up to the newsletter.

On our WiFi signup pages, your affirmative consent is given when you click the checkbox next to “I’d like to hear the latest news from GAIL’s Bakery”. Your consent is freely given and does not affect your access to WiFi.

If you gave us your email address by handing a housewarming postcard into a bakery, we will send you an email for you to confirm your consent to signing up to the newsletter by clicking on the link in that email.

You can withdraw your consent at any time by clicking on the unsubscribe link at the bottom of every newsletter we send.


Why do we collect this information?

We collect this information for the purposes of keeping you up to date with the latest news and events at GAIL’s and your nearest bakery. Your information is not used for any other purpose.

We collect your IP to prevent spam and to validate your consent.


What do we do with your information?

Your data is transferred and stored securely with our Email Service Provider, MailChimp (The Rocket Science Group LLC). Your data is transferred and stored on Mailchimp’s servers in the USA. MailChimp is certified under the EU-US Privacy Shield agreement which means your data is protected under high standards of the Privacy Shield Framework. MailChimp’s Privacy Shield certification can be viewed here and their privacy policy can be viewed here.


How long do we keep your information for?

Your information is stored for as long as you are subscribed to our newsletter. If you unsubscribe, we keep your information for 3 years. We do this to keep a record of your email address to ensure you are not re-subscribed to our mailing list. You can request for your information to be deleted by emailing We will never email you marketing messages if you have unsubscribed.

From time-to-time, we may clean up our mailing list by deleting subscribers who have not opened any of our emails for a long period of time.


Your rights over your information

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can view this information and correct it by clicking on the “Update my preferences” link at the bottom of every email we send.

You can unsubscribe from our newsletter at any time by clicking on the “Unsubscribe” link at the bottom of every email.

You have the right to fully withdraw your consent to us processing your data by asking us to permanently delete your data.

To submit a request by email, post or telephone, please contact the Data Protection Officer on the details below:


Tel: 0207 625 0060

Postal address:

Data Protection Officer

GAIL’s Bakery

4-6 Seymour Place




Your right to complain

If you have concerns about how we process your data, your initial contact should be with our Data Protection Officer (details above). If you are not satisfied with the outcome, you can contact the Information Commissioner’s Office via their website at or write to them at:

Information Commissioner’s Office

Wycliffe House

Water Lane