What is different about the new GAIL’s loyalty programme and what are the benefits?

Our new loyalty programme is entirely digital. This means we will no longer use the paper stamp cards. Many customers have told us they easily lose their paper cards or forget to carry them, so having the card on your smartphone will keep things simple.

How does it work?

You will need to download the mobile app to your phone – it’s available for both iOS (Apple) and Android (Google) devices. This app will display your unique membership number in the form of a QR code. Whenever you visit one of our bakeries, show the QR code on your app to the team member at the till. Scan the code, and your stamps will be added to your account automatically. As soon as you reach the required number of stamps, you’ll receive a voucher for a treat.

Which items are included in the rewards?

Once you’ve collected 9 stamps, you can redeem a 650g loaf of bread or any *barista-made drink. (*this is any drink made by a barista e.g., coffee, iced -coffee, hot chocolate, tea etc). Receive a voucher in the form of a QR code in the app. This should be scanned in the same way for redemption.

What is the birthday reward?

During the month of your birthday, you’ll receive a voucher for a ‘sweet treat’. Customers can choose any item from the ‘Morning Goods’ and ‘Sweets & Cakes’ category on the till. (This excludes loaf cakes, boxes of buns and bags of cakes and biscuits).

Can I collect stamps or redeem rewards when ordering online?

Absolutely! The best way to do this is by placing your order via the GAIL’s app.

Can I collect stamps or redeem rewards when ordering via Deliveroo/Just Eat?

This is not currently possible.

Can I redeem more than one reward at a time?

Yes, please tell a member of our team when you are paying for your order how many rewards you would like to redeem. You can only redeem one reward per online order.

When do/why do rewards expire?

Standard rewards will remain active for six months before they expire. We may sometimes add on extra rewards as a little ‘thank you’ from us that have a different expiry date. This will be clearly visible in your account.

Can I still redeem my paper stamp card?

We have allowed five months to redeem paper stamp cards in our bakeries. From September 1st, these will no longer be accepted.

Can I convert paper stamps to digital stamps?

Unfortunately, we can’t convert paper stamps into digital. We are offering our customers a free barista-made drink when switching over to digital to make up for any stamps that couldn’t be redeemed before September 1st.

I have specific dietary needs, will I be able to choose my rewards?

All of our hot and iced drinks can be made with non-dairy milks, and this is included in the voucher price. For information about the allergens in our drinks and loaves, please discuss your requirements with a colleague in any of our bakeries.

Is it possible to earn more rewards when I already have some waiting to redeem?

Yes, you can either use them as you earn them or save them up for a rainy day.

What happens if the reward I want is not available in a particular bakery?

We bake freshly throughout the day so not all of our products are available all the time. We hope that the variety of rewards will mean you always have something delicious to choose from.

Can I earn stamps and redeem rewards in any GAIL’s bakery?

Yes, we are ready to welcome you to all of our neighbourhoods.

Do I still earn a stamp if I pay using a gift card?

Yes, you will earn a stamp if you pay with a gift card. However, you cannot earn stamps when buying gift cards.

How do I get my Birthday gift?

We will ask for your birthday when you join the programme – then keep an eye on your inbox for a special birthday voucher from us.

Account Management

Account Management

I want to delete my account, how do I do that?

No problem, in the app, tap ‘Profile’ then ‘My Account’ and finally tap ‘Delete Account’. Alternatively, you can email us at [email protected] and ask for your account to be deleted.

How do I update my account details?

In the app, tap ‘Profile’ then ‘My Account’.

Where can I check my earn/redeem activity?

You can see your current balance in the app, by tapping Rewards.

I’ve forgotten my password, how can I reset it?

Wherever you are asked to enter a username and password, just click or tap the Forgot Password? Link to reset your password.

I visited twice today, why didn’t I receive two stamps?

You cannot earn more than two stamps in any 15-minute period, to stop people splitting their transactions to earn multiple stamps. If your second visit was 30 minutes or more after your first visit, you should receive another stamp.

How long does it take for my account to be updated once I have earned my reward?

You should see your stamps and treats updated within 15 minutes, as long as you are connected to the internet.

I already have a GAIL’s account, do I have to sign-up again?

No, your existing GAIL’s account is automatically opted in to earn loyalty stamps. Just make sure to use the same email address to log into the app as you use on our website.



Why do I need to register to be part of your loyalty programme?

We ask you to register so that we can email your treats to you. We ask for your post code and birthday so we can understand you better and ensure that anything we send you is relevant.

What will you do with my data?

Your data is safe with us, and we will never share or sell your data outside of GAIL’s – for more information, please see our Your data is safe with us, and we will never share or sell your data outside of GAIL’s – for more information, please see our

I’ve opted in to receive emails, how often will you email me?

We will send you a maximum of one email every week.

How do I unsubscribe from marketing emails?

You can unsubscribe from our emails by clicking the ‘unsubscribe’ link at the bottom of any email we send you. If you want to update your details (like your birthday or favourite bakery), or if you want to opt out of emails on Mother’s Day, Father’s Day or Valentine’s Day, you can click the ‘Preferences’ link at the bottom of any email from us.



I can’t get my app to load, can I still earn my stamp?

Afraid not – to collect stamps, you must show the QR code on the app at the time of purchase.

I forgot/the person at the till forgot to ask me about my app, can I still earn my stamp?

Afraid not – to collect stamps, you must show the QR code on the app at the time of purchase.

How can I get the app?

The app is free and available for iPhone and Android users. You can download the app here or by searching ‘GAIL’s’ on the App Store or Google Play.

Do I need to download the app to be part of your loyalty programme?

When you visit us in one of our bakeries, you need to use the app in order to participate in our loyalty programme. If you’re ordering from our website, you will earn loyalty stamps automatically – just make sure you use the same email address if you use the app and our website.

Does the app work on both Android and Apple?

Yes it does. You can download the Android version from the Google Play Store and the iOS version from the Apple App Store