Gerund or present participle: baking

  1. cook (food) by dry heat without direct exposure to a flame, typically in an oven. “they bake their own bread and cakes”

For as long as humans can remember, we have baked. In the red-hot embers of fires, in ancient clay ovens and now, in our modern kitchens at home. It’s just part of life. Bung it in the oven. Job done.

Within the warm confines of the oven, alchemy takes place. The simplest ingredients transform to become far greater than their humble parts.  Golden sponges, light as air, rise impossibly from the gloop of cake batters. Layers of flaky pastry reveal themselves like petals and eggs, flour and water puff gloriously into puddings, pies and more.

Baking doesn’t have to be complicated or take a lot of time, but it always requires care and more than anything else, a little love.

Perhaps that’s why the things we bake mean more. We make cakes to celebrate the people we love, leave foil covered dishes on the doorsteps of friends and neighbours and come together to bake for pleasure.

Baking is love.

This Father’s Day we can’t think of a nicer way to show your love than by baking something special for the father figure in your life.  We’ve even given you a head start. Our limited-edition Father’s Day hampers now include our ready-to-bake chocolate chunk cookie baking kit. Simply portion it out, pop it in the oven and in less than 20 minutes you’ll have a dozen, fresh, gooey cookies on the table. All the magic of baking. Just with less mess.

Order your Father’s Day hampers here.


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