We commit to behaving with a Waste Not mindset. We commit to making good food go further, wherever possible. We commit to using, and re-using, natural ingredients, artisan skills, eco-friendly packaging and innovation wherever we can find it to improve the food chain.


Our community gives to us every day; we are determined to give back to it as much as we can.

We believe in the power of community, in helping those around us and living as sustainably as possible.

We do our best to manage what we make, but inevitably sometimes we do have surplus food at the end of the day. We believe that any surplus food should go on to feed people within our local areas, and we make this happen by donating food to local organisations and charities, from all of our bakeries. We currently support 95 local organisations.

Our aim is to ensure that any surplus goes to local charitable causes 100% of the time. If you know of any causes that could use a hand, please do get in touch



Wherever we can, we’ll use good ingredients that might otherwise go to waste. We call it our ‘Waste Not’ range, and we happily re-use offcuts from a variety of ingredients, like dough, cheese, or wonky fruit, and include them in recipes to become wonderful new creations. Our Waste-Less Sourdough, made with porridge from surplus bread has won two Great Taste Awards can be found on our bread shelves every day. We’ve got Cheddar Cheese Crackers, which are moreish buttermilk snacks made with offcuts from nature-cloth bound cheddar.

Wherever possible, we buy local. We’re proud to buy cheese, butter and buttermilk from Quicke’s, for example. We buy Brades Milk from their family farm which pioneers Mootral, a natural feed that results in a reduction of burp methane emission.


We use sustainable packaging wherever we can find it. From switching up plastic straws to paper, buying biodegradable disposable cutlery made of potato starch and sugar cane waste, to coffee cups which are biodegradable and compostable in regular waste streams, we look out for innovation in packaging technology with the aim of achieving our goal of a packaging suite that is 100% compostable or biodegradable in standard waste streams.


Mindful of our everyday impact upon the planet, we’ve partnered with First Mile, a rubbish collection company that separates and recycles waste, managing to recycle 66% of all the rubbish they collect, which is twice the London average.